wonder how much soft drink can be stored in this can. The Point about this illusion is that it is not a cut it is a design which gives you this kind of feeling



The whole thing started with an animated spot made by Psyop for Coke and agency Wieden+Kennedy. Since launching in 2006, the original "Happiness Factory" has gone on to become the highest rated global spot The Coca-Cola Company has ever tested. The ad has won several awards including a "Silver Lion" at the 2007 Cannes advertising awards, the "Grand Prix Gold Prize" at the 2006 Epica Awards and most recently a nomination for a prime time commercial "Emmy" in the United States. This is the latest installment of the Happiness Factory