Dimitri Daniloff's Disturbing and Racy Shockvertising Concepts

Artist Dimitri Daniloff is a veritable photoshop wiz in the commercial advertising business; his carefully orchestrated visuals bring creepy and shocking advertising concepts to life. The first two eerie and racy images below where two women are having sex with two ginormous bugs, were designed to promote protection against the HIV virus. Other shocking visuals include two individuals tongue-kissing animals to "literally illustrate the effects that smoking can have on your breath."































































Via Life Lounge



Dimitri Daniloff

Soccer Star Cesc Fàbregas Catches on Fire for Nike

This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant suit, Fàbregas has a flaming soccer ball passed to him. Fàbregas stops the ball with his chest, as a good soccer star knows how to do, and immediately catches fire. However, he continues to dribble the ball thanks to his Nike T90 shoes which keep him cool under pressure. He keeps it up for a few seconds until he’s overcome by the flames and falls writhing to the ground.

The ad cautions not to try this at home or anywhere. That’s a shame cause I was planning to try it with the neighbor’s kid.

Shockvertising-When Is Advertising Too Shocking?

When is shockvertising just too shocking? What sort of parameters, if any, could be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn't that what advertising is all about? By whatever means necessary...?

I just ask the questions.























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London "Decapitator" Strikes Again; Creates Video of the Process

Culture-jamming graffiti artist "The Decapitator," known for his gruesome and grisly beheadings of models in advertisements around London, has struck again, this time, targeting local papers with his signature style.

Not only has he altered the back page of thelondonpaper, he's uploaded a video showing the step-by-step-process of removing David Beckham's head, and replacing it with a blood-spattered stump. Check out the finished product in the image to the right; view the behind-the-scenes video below.

Source

The OnMedia 100 Top Companies

We proudly present this year’s OnMedia 100. With this list of top private companies, AlwaysOn’s editors and our panel of industry experts introduce a new generation of game-changing players in the marketing, branding, advertising, and public relations industries. These 100 companies have emerged in an exciting year in the world of digital media. In 2007, Yahoo, WPP, Microsoft, AOL and Google engaged in an ad-network buying frenzy, snapping up several of last year’s winners, including Quigo and Blue Lithium. NBCU and News Corp jumped in the Internet TV game by launching Hulu, and ABC.com and ESPN have bet on the Move Networks long-play video solution. Meanwhile, the major newspapers like USA Today found ways to "Web 2.0-ify" their offerings.

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