Artist Dimitri Daniloff is a veritable photoshop wiz in the commercial advertising business; his carefully orchestrated visuals bring creepy and shocking advertising concepts to life. The first two eerie and racy images below where two women are having sex with two ginormous bugs, were designed to promote protection against the HIV virus. Other shocking visuals include two individuals tongue-kissing animals to "literally illustrate the effects that smoking can have on your breath."
When is shockvertising just too shocking? What sort of parameters, if any, could be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn't that what advertising is all about? By whatever means necessary...?